Mora Consulting helps small businesses organise their leads, follow-ups, bookings, and customer communication — so nothing falls through the cracks.
Where businesses lose ground
01 — The real problem
Technology isn't the issue. Most businesses already have a phone, an email, maybe even a CRM they barely open. The problem is that the work of actually following up, confirming, replying, and tracking happens inside someone's head — and heads are unreliable.
Leads arrive through Instagram DMs, contact forms, phone calls, and referrals. They land in different places and get treated differently — which means some get missed entirely.
There's no prompt, no reminder, no process. Whether a lead gets followed up depends on who had time that day. That's not a system — that's luck.
Booking confirmations, reminders, replies to common questions — all done by hand, every time. It works, but it costs hours every week that could go elsewhere.
How many enquiries came in last month? How many converted? Where do leads drop off? Without answers, it's impossible to improve what's already happening.
The difference
No matter where it came from — phone, email, Instagram, form, or word of mouth.
02 — What we do
We start with the real business problem first. Then we choose the right tools, set up the process, and make sure the system is clear enough to use.
That last part — clarity — is the part most people skip. It's also the reason most systems get abandoned within three months. We don't consider a setup done until the people running it feel confident without us in the room.
03 — How it works
From the first call to a running system — here's exactly what happens.
We look at how enquiries arrive, where they go, and where they get lost. No forms, no questionnaires — just a direct conversation.
Free. No commitment.
We map out what needs to happen at each step — from first contact to confirmed booking — and agree on what gets automated versus what stays personal.
We build it — CRM, automations, templates, booking flow. You don't need to touch any of it during setup unless you want to.
We run real scenarios through the system to make sure every message, every trigger, every handoff works the way it should before you go live.
You get a full guide written for your team in plain language. We walk you through it together. After that, you own it completely.
No ongoing dependency.
04 — Who it's for
If your business lives or dies by whether people show up, book again, or refer a friend — this is for you.
What these businesses have in common: they provide something personal, they rely on repeat customers, and they don't have the time or budget for enterprise software. What they need is something that fits the actual size of the operation — not a tool that assumes a team of twenty. That's exactly what we build.
05 — From practice
"Every system I build for a client has been tested first on my own business. I know what works in real, small-scale daily operation."
Eva Moravčíková — Mora Consulting
Tatry Language School runs on the exact same setup we offer clients — Facebook lead forms connected to a CRM, automated replies, follow-up sequences, a live booking system, and a full handover guide used by the team every day. If I recommend it, it's because I've already relied on it myself.
06 — Services
Start where it makes sense. Most clients begin with the audit and move from there.
Entry point
We look at how enquiries currently arrive and where they get lost. You walk away with a clear picture of what's costing you leads — whether we work together after that or not.
Free. One call. No obligation. Useful regardless of what you decide next.
Most common
CRM, pipeline, automated replies, follow-up sequences, booking flow, and a handover guide. Built for your business, tested before go-live, and handed over completely.
One-time setup. You own everything. No monthly dependency on us.
Ongoing
Small improvements, new templates, process checks. For businesses that want a steady hand as they grow — without the overhead of a full-time hire.
Monthly retainer. Cancel any time. Scope agreed upfront each month.
Ready when you are
No commitment. No sales pitch. Just a short, honest look at where your business is losing leads — and what a simple system could do about it.
Book a free audit →